How to get into the Market?

Let's go through the following questions to have a solid platform for your new product Launch/ Market Entry, for example you want expand to Japan, what would you do:

1)What are the Relevant Markets for the Product? Niche or Mass Market?

2)What kind of growth did the Japanese market witness? Is it Sustainable?

3)What is the Current Profitability of the Players in the Markets (Best Estimate you can get?)

4)What is the Potential Future Profitability?

5)What does the demand look like? are there any Gaps?

6)Who are the customers?(Segmentation ,Consumer Behaviour)

7)Who are the Competition? (Concentration, Positioning, Competencies)

8)What are the % Customs Paid, Sales Tax?

9)What are the market trends?(Regulations, Demographics, Technology)

10)What are the barriers of Entry? 

11) Establish the method of Entry (Export, Partnership , Acquisition )

12) What is the track record of Similar companies which entered the same market? 

13) What is is the Current FX rate and Current FX outlook?

14) What are the Weighted Average Cost of Capital (WACC) in Japan broken down by the cost of equity and the cost of debt multiplied by their relative percentages ?

Assumptions:

1)What are the Product Performance Metrics?

2)What is the Market Size? And what is the Capacity Utilisation? 

3)What is the Gross Margin? What is the Cost Structure (economies of scale, scope)?

4)What are the Sales Calls per Sales Person?

5)What is the Conversion Rate of Prospects to Customers?

6)What is the Length of the Sales Cycle?

7)What is the Return on Investment for the Customer?

8)What is the number of Technical Support Calls per day?

9)What is the Payment Cycle for Receivables and Payables?

10)What are the Compensation Requirement for Staff?

11)What are the prices of Parts and Supplies?

Afterwards, You will have to do the following:

a)Calculate Your Monthly Costs

b)Calculate the gross profit of your Unit Produced

Milestones:

1)Prove your concept

2)Complete Design Specifications

3)Get a Sample of the Product

4)Raise Capital

5)Ship to the customers

6)Achieve Breakeven

Tasks:

1)Renting Office Space

2)Finding Key Vendors

3)Setting up Accounting and Payroll Systems

4)Filing Legal Documents
5) Purchasing Insurance Policy 

Happy Birthday:)

Your birthday is such an important day to you for so many reasons, the first day you come to life, the first cry for you on earth, the first breeze of Air, the first time you are held in your parents arms, the first time people want to calm you and sooth You.  

Time flies, You grow up ,Iit is your first year. Now you can walk, everyone around you appreciates that you can finally walk, the following year you can walk and talk very well, the following year you go to pre-school, then you go to school and Hey You are 35 Years old Now! What a Drag! Haha, 50 is the new 30 and 60 is the new 40, so wherever you are , don't worry and enjoy it while it lasts :)

Your birthday comes every year with more prosperity, with more dreams getting realised , more progress in life with an impressive support of your family and your enlarged circle of friends. And as the days go by and you grow up, the maturity start to gradually sneak in with a touch of reality. The Birthday is not just a milestone of Prosperity and Growth, it becomes a milestone of resilience  and survival! You Made it one Year more! It is not as easy as when you were a kid my friend, it is not chocolate and flowers anymore, it becomes a survival game in the jungle, a jungle that you didn't choose but where you have managed to survive so far as you are Celebrating your birthday:)

Yes , there are varying degrees of success that you might have enjoyed in your life, you might be very successful or a real mediocre, it doesn't matter actually as long as you have given it your best and as you have slept satisfied doing what you could possibly do. 

I remember a quote by George Harrison of the Beatles  "The Beatles had Everything that anyone would want, Fame,Fortune, Youth and their songs became Instant Mantras in the world, THEN WHAT? George Harrison who was 28 at the time said it, you have it all, Then What? 

You , me and everyone else would never be like the Beatles at their fame, the Youth , Power and Everything What Else would you look for? The question probed into the "Meaning of Life". You can have everything in Life but  it is not about the "Having", it is about finding a "Meaning" for your life, on your Birthday , You have to get back to the "Meaning of Your Existence", "Ta Raison D'Être". 

It might be "Love", it might be "You Children", it might be your "Career", if might be your "Education", it might your "Country's Prosperity", "Growing your Business"it might be "learning Chinese"! 

One last thing that you have to remember on your special day is to thank all who have contributed to your life, whether with a direct impact or a long term one, connect with your god, family, your friends and your loved ones. Without your existence support and trust, life would have been tasteless .

Just go and find your Meaning ,it is not an easy journey but on this special day where you have first seen the lights of life, relax, think Clearly and Enjoy the gift of your Life ! 

Happy Birthday!